With the advent of the national sports health craze, young people's awareness of sports and fitness has increased, and sports methods have begun to break through gender restrictions. Traditional women's fitness methods such as dance and yoga are also being pursued by more and more men. Among them, yoga rose to the second place in the popularity ranking of men's sports methods between 2016 and 2018, second only to diving. The number of people participating in outdoor sports in China is currently around 150 million, and the number of people participating in outdoor sports is increasing by about 12% annually, with a wide audience. From the data, this undoubtedly provides a huge potential market for outdoor sports brands.

According to the latest data from market research company Euromonitor International, the global sportswear market, including high-performance sportswear, outdoor clothing, and sports-inspired casual clothing, has a compound annual growth rate of 5.6%. The annual growth rate of China's sportswear market is expected to reach double digits, and is expected to reach 280.8 billion yuan by 2020, with a market size larger than the luxury goods market. Sports product consumption accounts for about 0.67% of China's GDP, far lower than the EU (2.2%) and the United States (3.5%), which shows that there is great room for growth. Competition in the sportswear industry will continue to intensify in the future. As consumers' requirements for product quality increase and their sense of brand recognition increase, domestic sportswear companies must increase investment in product research and development and strengthen the application of technology. At the same time, brand building is being carried out, but with the rising costs of manpower and raw materials, small and medium-sized enterprises will find it difficult to continue. Domestic well-known brands such as Anta, Li Ning, and Xtep will engage in fierce competition in multiple fields. On the road of rapid progress, sports brands are also slowly showing their ambition to expand the clothing segment.

On July 18, the "2019 Sports Outdoor and Leisure Clothing Supply Chain Conference" carefully created by the [Apparel Elite Community] & Textile Fabric Platform came to a successful conclusion at the Shanghai Pudong Star River Hotel!

This conference specially invited Anta Sports, American Carhartt, SCALER Outdoor, Blue Extreme, Shanghai Satchi Apparel Group, Fosun Group Intelligent Manufacturing (Consumer) Industry Group, 361 Sports, GAP, Fung Group (Li & Fung), Ningbo Boyang Apparel Group, CCIA National Cotton Industry Alliance, Beijing Ubiwarm, German CAMEL ACTIVE brand, Quickfish, DuPont China Group (DuPont), Dongzhou, Kailas Outdoor KAILAS, American 22 representatives from BURTON, American Spyder, LAFUMA Outdoor, Beijing Sanfu Outdoor, Anhui Hongchang Down, as well as more than 800 people from mainstream domestic and foreign sports outdoor clothing brands and high-quality upstream supply chain resources, with the theme of "breaking boundaries and leading trends", jointly discussed industry hot spots and trends, and seized the future of the textile and clothing industry with "new markets, new dividends, and new outlets". Let's take a look at the hot scene!

The venue is ready, and the guests sign in to enter.

Guests take photos

The wonderful conference officially begins

Opening dance

Conference host: Taylor Sarti NAWAN Founder of the Phub Thai shirt brand: Na Hongying

Huang Qunli, founder of Fashion Club Elite Community▲

▲Mr. Huang Qunli, founder of the Clothing Elite Community, co-organizer of the conference, delivered a speech.

Mr. Huang Qunli introduced the community vision: to create the most valuable growth platform for elites in the apparel and fashion industry. Adhering to the core values of sincerity, contribution, mutual assistance, and growth; along the way, the Apparel Club Elite Community has officially registered more than 1,000 members within a year. The members are mainly executives and CEOs of well-known apparel and fashion brands, covering more than 500 mainstream apparel brands. Apparel Club-Industry Chain Group brings together high-quality suppliers and bosses of industry chain companies around the world to provide high-quality services for high-quality apparel brands. Apparel Club-Gathering apparel elites from all over the world, condensing the professional wisdom of the industry!

Spokesperson—Tianke Holdings Co-founder Cheng Shibin delivered a speech

The platform manager introduced that the diversified development of Textileke Holdings has not only extended the layout of the industrial chain, but also vertically deepened the subdivisions of the textile and apparel industry. From covering a wide range of industries to precise industry subdivisions, from upstream raw materials in the textile and apparel industry to clothing terminals, from the soft power of online platforms to the hard power of offline summits and exhibitions, it has taken high-quality and high-precision industry information transmission as its mission, redefined the development concept of platforms in the industry, and spoken for 700,000 fans. The Textile Fabric Platform Division has also vertically deepened in the field of textile fabrics and apparel, realizing precise services for enterprises from technology to resources.

SCALER CEO: Zeng Hua - "The synergy between brand positioning and supply chain"

What is a good supply chain? Zeng Hua gave the answer: "Guaranteed product quality, timely delivery, moderate cost, and continuous innovation". At the same time, she also interpreted the cooperation views of "matching concepts and values" between the supply and demand sides from the perspective of clothing brands.

Blue Extreme Founder and President: Zhang Shaojiong - "The Development of World Trend Brands and the Current Situation and Future of Chinese Trend Brands"

He gave a wonderful speech on the trendy brand culture from the world to China. Trendy brands have a strong design style, and the integration of sports, culture, fashion, street and other elements makes the development of trendy brands more colorful.

Wang Yong, Supply Chain Director of Shanghai Satchi Apparel Group - "Innovative Thinking in Supply Chain Management in the Era of Consumption Upgrading: On the Extended Management of the Clothing Supply Chain"

Wang Yong proposed the concept of "supplier = win-win business". Supply chain management requires efficient collaboration among all members of the supply chain. Only by continuously improving the management level of the supply chain can we calmly respond and keep pace with the times in the competition for market dominance!

Fosun Group Intelligent Manufacturing (Consumer) Industry Group Executive General Manager: Fu Hanghui - "High-quality clothing supply chain ushers in a "golden" window period"

Thinking about the development of the industry from the perspective of investors: product strength, brand strength, industrial groups, and the superposition of secondary benefits. Then, through comprehensive digital statistics, we analyze the industry trends and derive the investment logic of the 2019 industrial chain with key investment targets and high gross profit margins and high turnover.

361 Sports Purchasing Director: Yin Bo - "Opportunities and Challenges of Sports Brand Apparel Supply Chain"

Yin Bo believes that the sports brand apparel supply chain has both opportunities and challenges, polarization will become more and more serious, and differentiation will become more and more obvious. It is necessary to unswervingly develop towards a digital, intelligent, integrated, and flexible green ecological supply chain in the future.

High-end dialogue: How can upstream and downstream enterprises in the casual clothing industry chain develop in a coordinated manner? Create a better future together!

Dialogue guest: GAP

Strategic Operations Director: Zhang Jiefei

Senior Vice President of Fung Group (Li & Fung): Huang Wei

Vice President of Ningbo Boyang Garment Group: Xiang Jiangpeng

Vice Chairman of CCIA National Cotton Industry Alliance: Wang Jinhua

Chief Scientist of Beijing Ubiwarm: Zhong Feipeng

Supply Chain Director of German CAMEL ACTIVE Brand: Zhu Ju

General Manager of Kuaiyu Supply Chain: Zhou Rongxing - "Integration of Resources and Plans for Flexible and Quick-Response Supply Chain of Clothing"

Digital ultra-fast supply chain: resource collaborative planning platform. Compared with the traditional industry supply chain model: each entity in the supply chain operates independently and lacks transparency, Kuaiyu creates an overall cooperative Kuaiyu ultra-fast supply chain from garment production, logistics services, stores, and finally to consumers.

DuPont Greater China Marketing Manager: Helen—"Material Technology Innovation: The Driving Force for Apparel Brand Product Upgrade"

Taking technological innovation as the driving force and complying with the environmental protection and sustainable development of materials, we will build the core competitiveness of quality + innovation + environmental protection for the sustainable development of the brand.

Dongzhou Founder: Xu Weidong - "How to Build an Excellent Product R&D and Supply Chain System"

Return to the origin of design: Behind the new technological revolution is the supply chain. Standing on the shoulders of a good supply chain - whoever controls the supply chain controls the world

Jin Yin, Supply Chain Manager of Carhartt Asia Pacific Region, USA - "Discussing the Management and Operation of the Clothing Supply Chain from a Brand Perspective"

From the perspectives of supply chain length, width, transparency, and cost, this paper analyzes the management scope of the clothing supply chain, and also provides answers to common problems in clothing brand supply chain management from the brand's perspective.

KAILAS Supply Chain Director: Zhou Jing - "Building the Ultimate Product Supply Chain System to Promote the Development of the Outdoor Industry"

We create the ultimate outdoor sports products in three steps: new materials, corporate standards that are higher than the industry, and the strong execution capabilities of the supply chain.

Zhu Zusong, Deputy Director of R&D, Asia Pacific, BURTON, USA - "Outdoor Brands: How Product R&D Innovation Improves Supply Chain Efficiency"

By shrinking supply chain management to a very small management scope, we can focus on improving the most basic functions and managing the comprehensive results of the three dimensions of quality, price and delivery time, and continuously optimize our prices and delivery times while ensuring quality.

High-end dialogue: Sports and outdoor brands and industry chain companies; How to break boundaries? Lead the trend!

Dialogue guest: Anta Sports

Senior Director of Supply Chain: Qi Hong

Founder of Dongzhou: Xu Weidong

Product and Design Director of Spyder China: Sun Xiaoyi

General Manager of LAFUMA Outdoor China: Wang Xiaodong

Product R&D Director of Beijing Sanfu Outdoor: Lin Dongqing

Chairman of Anhui Hongchang Down: Wu Bin

The conference ended with an exclusive guest interview session, which received unanimous praise