Apparel Club sincerely invites you to participate

The 10th China-France Brand Summit

1. Project background

2024 is the 60th anniversary of the establishment of diplomatic relations between China and France, the Paris Olympic Games, and the China-France Cultural Tourism Year. The forum has received official support from the Paris Municipal Government and the Chinese Embassy in France, becoming an officially certified event for the 60th anniversary of the establishment of diplomatic relations between China and France;

2. Time, location, and event content

June 20-28, 2024, a full month before the opening of the Paris Olympic Games, during Paris Fashion Week;

China-France Brand Night-Dinner on the 20th

Main Forum at the UNESCO Headquarters in Paris on the 21st

Brand/Institution Visits on the 22nd-24th

China-France Brand Week Series of Activities at the Eiffel Tower in Paris on the 25th-28th;

3. Event Theme

The Shortest Distance Between Chinese Brands and Global Dialogue

4. French Guests

Former French Prime Minister Raffarin, Director-General of UNESCO Audrey Azoulay, Chairman of Paris ***, Chairman of the French Luxury Association, President of LVMH Hennessy Group Laurent Boillot, Eiffel Family, Cartier Global CEO, Amazon Global Vice President Alan Moss, Chairman of the Federation of Haute Couture, etc.;

5. Chinese guests

Lu Shaye, Chinese Ambassador to France, Dong Benhong, President of Alibaba Group, Guo Guangchang, President of Fosun Group, Gao Dekang, Chairman of Bosideng, and many brands <Chairman/Founder/CMO> such as Yili, Moutai, Chow Tai Fook, Huawei, Pechoin, Gujia, Yunnan Baiyao, Wufangzhai, Hengyuanxiang, Bull, Sophia, Huaxizi, Haosini, Haier, Bawangchaji, etc.);

6. Chinese media

The Paper, Xinhua News Agency, Reference News, CCTV, headline reports from the official microblog of the Chinese Embassy in France (to be determined, reports from previous years), reports from the Information Office of the State Council of the People's Republic of China (to be determined, reports from previous forum websites);

7. European media

Le Figaro (the oldest newspaper in France (since 1826), the first newspaper in France, and the French state media recognized by China), LE POINT, Le MONDE, TV5 MONDE, MARIE CLAIRE, BFM, France's No. 1 economic channel, CCTV International Channel, People's Daily Overseas Edition, European Times, ELLE, Les Echos (the first newspaper in the fields of economy, business and finance)